Esther Blok: From pizzeria to Future Hotel Leader
With a start in hospitality at the age of fifteen and a career that spanned from working as a waitress in a pizzeria to winning the Future Hotel Leader Award 2025, Esther Blok has followed an inspiring path. Her passion for hospitality began in the food & beverage sector but evolved into a love for the hotel industry, with a strong focus on front office and leadership. As of May 1, 2025, she will take on the role of Hotel Manager at Moxy and Residence Inn The Hague.
In this interview, Esther reflects on her career and shares what this prestigious award means to her. She discusses her experiences at Marriott, the challenges of opening hotels, and how she has grown as a leader. From the importance of a close-knit team and job satisfaction to her vision for the future and innovations in the hotel industry—this is a conversation with a driven professional who lives and breathes hospitality and always strives for growth and connection.
How I entered the hospitality industry
My passion for hospitality started in a pizzeria in Eelde, where I began working as a waitress at fifteen and stayed for nearly five years. It was hard work, carrying large trays and managing busy nights, but it was in this challenging environment that I grew both professionally and personally. I learned how important it is to create a memorable experience for guests and became fascinated by the food & beverage world, especially Italian cuisine and wines.
This experience sparked my curiosity and motivated me to learn more. Eventually, I chose to attend hotel school in Groningen, where I earned my diploma in two years. During my internship, I discovered that the hotel industry attracted me even more, which led me to continue working instead of pursuing further studies. That decision felt right, especially when I moved to Ghent and continued to build my career there.
Discovering my passion for the Front Office
During my internship at the Marriott Ghent, I unexpectedly discovered my passion for the front office. While I had initially been more interested in food & beverage, I found that engaging with guests and creating a home-like atmosphere in the hotel and the city was incredibly rewarding. Building connections with guests, where they began to recognize me and I them, gave me a deep sense of fulfillment. That internship became a turning point in my career. That moment made me realize how important it is for a hotel chain to take good care of its employees because happy employees create an outstanding guest experience.
Marriott Ghent still holds a special place in my heart. The professional, well-run operation and the engaged owner left a lasting impression on me. During my internship, I even received the 'Spirit to Serve Award,' a recognition for employees who go above and beyond.
Winning the Future Hotel Leader Award 2025
When I found out that I had won the Future Hotel Leader Award 2025, I could hardly believe it. It was a complete surprise and an incredible milestone in my career. Receiving this recognition in the presence of so many inspiring leaders within the hotel leadership network made it even more special. While I secretly hoped to win, I never expected it until the moment of the announcement. The competition was strong, and the other finalists were equally deserving. That’s why it felt like the ultimate reward for years of hard work.
Since the announcement, I have received an overwhelming number of congratulatory messages. My LinkedIn has exploded with well wishes, people are calling the hotel, and I have even received balloons, cakes, and bottles of wine. Everyone wants to have coffee with me! The attention is overwhelming, but I am enjoying every moment.
The unexpected nomination and team support
What made this recognition even more special was that the nomination was a complete surprise. Remco, our current General Manager, had put my name forward, but I hadn’t made a big announcement about it myself. My team, however, did. They became my biggest supporters and did everything they could to gather votes. One morning, I walked in to find photos of me plastered all over the lobby. They even took to the streets, including Leiden University, to promote my nomination—entirely on their own initiative.
From the nomination to the awards ceremony at the Hotel Leaders Network, my team was fully invested in the process. Their camaraderie and enthusiasm were incredible to witness.
My focus on leadership and work-life balance
Happy employees are the key to success. Job satisfaction radiates to guests and strengthens both the team and overall performance. A good work-life balance is essential; overworking leads to burnout in the long run. That’s why I strive to create an environment where well-being and job satisfaction go hand in hand.
For me, leadership means setting a good example and fostering a close-knit team where we care not only for our guests but also for each other. Celebrating successes and involving everyone in the hotel's growth enhances motivation and connection. Leadership is not a one-way street but a shared process built on open communication and common goals.
How my experience as Operations Manager contributed to this recognition
My role as Operations Manager at Moxy The Hague and Residence Inn by Marriott The Hague played a significant part in this recognition. It was my first position outside the front office, allowing me to develop in new ways and become more involved in all hotel operations. A valuable learning experience was the period without a General Manager, during which I took on additional responsibilities to keep the hotel running smoothly. This opportunity allowed me to further develop my leadership skills and make independent decisions. Even now, I have a lot of freedom from Remco, which continues to strengthen my growth as a leader. This experience has shaped me not only as a professional but also as a person.
How my Front-Office experience shaped my leadership
My front-office background is the foundation of my career. It taught me not only how to welcome guests but, more importantly, how to take care of people—both guests and my team. Hospitality is about going the extra mile and exceeding expectations, something I still apply as a leader.
Additionally, working in the front office taught me the importance of flexibility and problem-solving. You constantly face challenges—guest complaints, last-minute changes, unexpected crowds—where quick thinking and solution-oriented actions are crucial. I try to instill this mindset in my team: there is always a solution, and we will find it together. A strong foundation in the front office is invaluable for anyone in the hospitality industry.
Collaboration with Den Haag Werkt
At Moxy The Hague and Residence Inn by Marriott The Hague, we collaborate with Den Haag Werkt to provide opportunities for people who face barriers to the job market. This initiative helps them gain work experience in a safe environment and rebuild their confidence.
The impact is mutual: participants get a fresh start, and our team benefits from their motivation and gratitude. The hospitality industry is the perfect sector where attitude matters more than diplomas. With the right guidance, these employees can fully integrate and make a valuable contribution. Thanks to the support of the Municipality of The Hague, we continue to offer these opportunities. This is not only an investment in employees but also in the future of the hospitality industry.
How I keep ambitious plans feasible in a hotel environment
To make ambitious plans achievable, I sometimes take a step back to assess whether we are still on the right track. This prevents us from sticking to an approach that does not work in practice. Open communication and team involvement are essential in this process. I ensure that plans are not imposed from the top down but come from the team itself. This increases their motivation and sense of ownership.
Additionally, I set clear and realistic goals so that we can measure progress and make adjustments in time. By continuously evaluating and remaining flexible, we ensure that ambitious plans are not only feasible but also effectively integrated into daily operations.
Changes for more job satisfaction and work-life balance in hospitality
Job satisfaction and a healthy work-life balance are essential in the hospitality industry. The new generation increasingly values flexibility, which calls for innovative solutions. A shorter workweek, self-scheduling, and working in shorter shifts or time blocks can contribute to greater freedom and engagement.
Making unpaid leave more accessible could also allow employees to recharge and return with renewed motivation. Additionally, offering access to facilities such as fitness centers, spas, and restaurants for staff could enhance their well-being and sense of appreciation. Career growth opportunities remain a challenge in the industry. By creating more structured opportunities, employees can develop both horizontally and vertically. Technology can help reduce administrative tasks, allowing staff to focus more on hospitality.
Furthermore, job satisfaction is crucial. The pressure in the hospitality industry is high, but there must also be room to laugh and unwind. A universal online check-in system could reduce administrative burdens and give employees more time for personal interactions with guests. Many of these ideas are already being implemented in our hotels. In a staff survey, employees expressed a strong appreciation for greater flexibility and job satisfaction. That’s why we continue to actively seek improvements, both within our hotels and across the broader IHCP group and Marriott network.
How I am described as a leader
My colleagues describe me with three words: involved, inspiring, and sincere. I am considered involved because I stay close to my team and truly listen. They see me as inspiring because I strive to motivate my team and help them grow. Sincerity is another key trait, as I always aim to be transparent and honest. I even asked my colleagues about this, and it was heartwarming to hear that they see the same qualities in me.
My future ambitions in hospitality
Winning this award has motivated me to pursue my dreams. In the short term, I want to continue growing within the hotel I currently work at or within Marriott or IHCP.
My ultimate dream is to move with my husband and children to a sunny destination and open our own hotel. If that ever happens, it would likely be in Spain, France, or Italy—but first, we need to save up!
Advice for young professionals in the hotel industry
Listen to your heart and treat guests and colleagues the way you want to be treated. For me, the hotel feels like a second home, and that passion radiates to our guests. Be open to change and seize opportunities, no matter how small. Work-life balance is essential—being flexible in your work allows you to give your best to both your team and yourself.
Job satisfaction is just as important as hard work. Celebrating successes together, finding inspiration, and enjoying team outings strengthen team spirit. Ultimately, it’s all about balance: walking into the hotel with a smile and leaving with an even bigger one.
Mentors who have shaped my career
Three people have had a significant impact on my career. Jordy Smit, my first manager, taught me about five-star service, teamwork, and the importance of a healthy work-life balance. Annelies van der Ham, my manager at Marriott The Hague, gave me the space to grow and eventually take over her role. Remco van der Jagt, my current general manager, has given me a great deal of freedom and taught me how to build an engaged team and run a hotel successfully, both commercially and financially. His leadership and dedication inspire me every day.
How I continue to grow as a leader
The hospitality industry is constantly evolving, which is why I actively keep learning. I work closely with hotel schools and students to gain insights into new trends and expectations. Every day, I listen to my team and guests and visit hospitality trade fairs for inspiration.
Within the hotel, I remain engaged by conducting daily rounds, discussing what can be improved with the team. Everyone has a different perspective, and these diverse viewpoints help me grow as a leader. Leadership is not a solo role but a collective effort. By staying open to new insights and continuously improving, I strive to stay ahead in this ever-changing industry.
Discover the opportunities at IHCP, the organization behind leading hotels such as Moxy The Hague and Residence Inn by Marriott The Hague. Here, energy and exceptional hospitality come together, giving you the chance to further develop your talents in an inspiring environment.