Supervisor Banqueting - Maastricht

Director of Sales & Marketing
 
Looking for a new challenge? Crowne Plaza Maastricht is looking for a Director of Sales & Marketing to manage the Banqueting Sales and Sales & Marketing department. You will also work closely with the reservations department. Does this sound like the perfect job? Then read quickly further.
 
Crowne Plaza Maastricht is a beautiful hotel in "the Paris of the Netherlands". Without a doubt, Maastricht is the most Burgundian city in the country. Crowne Plaza Maastricht is a hotel beautifully situated on the Maas. It offers a perfect base for a discovery tour through the historic city centre of Maastricht with its luxury boutiques, chic restaurants and attractive terraces.
 
The 174 richly equipped hotel rooms are of international standard, some of which have a view of the Maas and the old town. In addition, the hotel has nine banqueting rooms, a bar and a high-quality culinary restaurant.
 
What are your responsibilities?
As “Director of Sales & Marketing” you are responsible for the entire Commercial department. The focus will be on increasing sales and revenue through the development of existing business and expansion of new business. The following tasks give an idea of ​​the activities you will be performing:
 
• Preparing and analyzing (IHG) reports, presenting commercial progress and daily figures to outline business progress and opportunities within the Business and Leisure market;
• Evaluate the (regional) hotel market mix and forecast;
• Increase group turnover and banqueting requests by optimizing conversion;
• Organize commercial campaigns for room reservations (individual and group reservations);
• Communicate the Revenue Management standards and objectives (KPIs) together with the Revenue Supervisor and train best practices to new and existing staff;
• Develop short, medium- and long-term strategies for the hotel by offering commercial attention and advisory support to other departments (drawing up annual Revenue and Sales & Marketing plan);
• Coaching and developing the commercial team, through setting objectives, personal development and succession plans;
• Leads the RFP process;
• Maintaining effective working relationship with all major stakeholders;
• Attending monthly P&L calls;
• Schedule Business Revenue Meetings and updates daily / weekly with Revenue Supervisor and GM.
• Creating actions to increase the turnover related to room reservations, group reservations and F&B;
• Optimizing all income flows (banqueting, room sales, F&B);
• Strategic key account management from A-Z; acquisition, development and execution;
• Introduce potential accounts;
• Organizing and facilitating client events in the hotel as well as attending strategic events and important network meetings outside the hotel and outside the city of Maastricht;
• Leading the pro-active sales team in preparation of the annual / monthly sales plan;
• Tracking and reviewing bookings in the systems on occupancy, prices, reason for cancellation, etc.
• Analyze this data, market information, distribution channels, etc. If necessary, block bookings and prices;
• Discussing (possible) bookings with external service providers / agents;
• Drawing up the acceptance and pricing policy, strategic planning and forecast with regard to reservations and presenting and discussing these, together with the measures taken, in the periodic consultation, so that the sales plan can be realized;
 
 
 
 

• Develop short- and long-term Ecommerce strategy;
• Reporting to the General Manager and Headquarters.
• Responsible for IHG corporate identity and IHG standards are up to date;
• Supporting Marketing Coördinator in managing all social media channels and local website;
• Supporting Marketing Coördinator in preparing presentation material, promotional texts and marketing material.